Wednesday, October 28, 2015

Armin Cruz Shares his Thoughts on Defining the Objective – The Second Step to Solving Business Problems


Armin Cruz Shares his Thoughts on
Defining the Objective – The Second Step to Solving Business Problems

Armin Cruz is a Six Sigma Master Black Belt that specializes in LEAN methodologies in the financial transactional industry.  Armin Cruz received his MBB while serving as a Vice President at Bank of America’s Process Excellence division.  Armin currently serves as Director and Head of Continuous Improvement for a public firm in the financial real estate and property management industry. Armin Cruz earned his MBA from the University of Phoenix, and his BA from the University of Texas at Dallas.  Armin Cruz lives in north Texas with his wife, three dogs and is anxiously awaiting his first baby boy in December.

Now that you have completed the first step, defining the environment, the process-oriented executive will need to define the business objective.  If you are not familiar with the first step, or have not read the fist component of this series, please take a moment to search Slide Share for a presentation titled “How to Solve Business Problems, part 2.  How to Scan / Define the Environment.”  However, assuming that you are familiar with the first step we will now walk through the next step.

First, please remember to follow the business planning methodology.  This too is a process!  We have all experienced the pressure to perform for our stakeholders, shareholders, and leadership team.  The pressure to cut corners and jump straight to execution will be significant at times. With this in mind, the first task to complete within the objective planning phase is to refine the problem statement.  By now, you should have a one or two sentence phrase describing the problem.  One must now link this concise description of the problem with a desired business outcome.  This step links to and is the input to your business gap analysis.  Think ideal and future state for the business case, but do not fall into the rabbit hole of trying to solution yet.  This comes later, during the execution phases. 

One should note a few details around the term ‘gap assessment.’  This term is aloof intentionally.  The key is to perform the stylized version of a gap and risk assessment that meets the doctrine and culture of your firm.  There is not a ‘right and wrong way’ but there are ‘right and wrong approaches.’  A few high level suggestions are to create a value chain diagram, and a business process map for both the current and future state.  Once completed compare the future state to current, and perform a risk analysis and change management and execution plan. This will be the foundation to your gap analysis and execution plan.  If you are unsure where or how to proceed, consider reaching out to a consultant, or Six Sigma Master Black Belt or coach.

Once you have all of the above completed, bring it together to a linear and concise statement.  The future state maps, and business outcomes, and proposed results will frame the objective.  The goal is similar to the problem statement, to keep it short and simple.  Remember, the simpler the presentation, the easier the adoption.  Ideally, the business objective is one or two sentences. 


If successful, the business executive will have taken an abstract idea and defined both the environment and the business operates within as well as the objective to stride towards.

For more information about this topic, please review and follow me on About.ME.  Also, please search Slide Share for a presentation titled “How to Solve Business Problems, part 2.  How to Scan / Define the Environment” You may also reach out to me on my personal website and request more detailed information.

Point of Contact:

Name: Armin Cruz
Phone: (972) 333 – 9502






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